It's also easier to write more content for a blog than to produce other content for your website. What you write on your website should be more composed and put more in context with what's already on the website. This isn't as necessary when writing posts for your company blog.
2. Increase authority
A website’s authority is simply the professional weight Google considers it to have. The concept of “authority” can be described with the following example: If you were going to have a heart sao tome and principe email list transplant, you would probably research the matter carefully before deciding on a surgeon. Would you choose a doctor with a lot of experience or a medical student who had never operated before? The answer is simple because the surgeon with a lot of experience has a higher chance of doing a good job.
On the Internet, Google defines this phenomenon as authority. Every website gets its own score in terms of authority. The more relevant experience and success you gain in your online business, the higher your authority will be. The higher your authority, the better your ranking will be on everything your website publishes. This is a big topic in itself. You can read more in our dedicated post on authority . Here you will learn all the things you can do to increase your authority today.