Fraud continues to grip online advertising like a tick. Proof of this is that 1 in 100 advertising impressions is the result of malicious sources, according to a recent study by anti-malware software company Confiant . The problem is even more acute when the user downloads multiple web pages in a single browsing session.
The lowest-ranking SSPs are 67 times more likely than average to serve malicious ads . In fact, more than 60% of the security issues lurking in video banners are rooted in just three different SSPs.the Internet, the rate of violation bosnia and herzegovina phone number has decreased between the fourth quarter of 2018 and the first quarter of 2019.
According to a report by the Association of National Advertisers (ANA), fraud arising from digital advertising will cost brands an estimated $5.8 billion this year .
According to Confiant data, malicious activity linked to online advertising tends to peak during long weekends lasting more than two days . In the first quarter of 2019, malicious activity peaked across the pond on Presidents’ Day (February 18).
Last month, Confiant attributed the spike in fraudulent activity to eGobbler, a vulnerability first discovered over Thanksgiving that redirects iPhone and iPad users to malicious software using the Chrome browser for iOS as a cover. eGobbler is said to have managed to generate a whopping 500 million malicious ad impressions.