– A hyperconnected profile . If millennials stand out for their rapid learning of technology, those belonging to the “Like Generation” are the true digital natives. They grew up with the rise of social networks, so it is not unusual for them to spend an average of 1 hour and 24 minutes a day on them, according to the 2018 annual Social Media Report by IAB Spain.
– Instagram, their cornerstone . This is their favourite social network. In fact, Spanish belize phone number youngsters between 12 and 17 years old prefer to use Instagram instead of playing video games or watching films and series, according to the study “Minors and the Internet: the pending issue for Spanish parents” by Qustodio.
– Likes as a reward . This is the main conclusion of an analysis carried out by the University of California, which reveals that the pleasure that a teenager’s brain feels when receiving a large number of likes is similar to what they feel when receiving money.
– Social media and health . 1 in 5 young people wake up in the middle of the night to check their social media, according to a survey by the Royal Society for Public Health in the United Kingdom. This causes sleep disorders, but it is not the only serious consequence of this obsession. In fact, this same study indicates that the fear of not being popular enough on Instagram and other networks can lead to low self-esteem, anxiety and even depression.
, highlights that “the level of emotional and psychological dependence that children can reach is high, as the search for approval from others often becomes an obsession or an addiction. For this reason, it is essential to establish rules and use monitoring tools such as Qustodio that allow parents to understand how much time and how much use children make of technology.”