Marketing Cloud! Essentials for enterprise digital transformation

[aminaas1575]

Marketing Cloud Core Features: Automated Customer Journeys
The core function of Salesforce Marketing Cloud is the setting of automated customer journey. The customer journey refers to a series of journeys that consumers take from knowing a brand, considering, hesitating, comparing, to final purchase and repurchase. In this process, consumers will go through many nodes. At these nodes, if the brand can communicate effectively, it can make the consumer experience better during the journey, thereby increasing the conversion rate at each stage.

Looking at all consumers from a brand perspective, each consumer will experience a different journey. Different customers use different communication channels to understand the brand. Even if it is the switzerland whatsapp phone number same communication channel and the same node, different customers may make different choices. Therefore, brands need to segment consumers into groups and conduct differentiated communications based on the choices and characteristics of different groups.

However, manually grouping and sending messages is very labor-intensive and error-prone. Therefore, many suppliers have designed software to automate the customer journey, allowing brands to set the trigger conditions for each communication message at each node, and send personalized and customized messages based on consumer behavior in an automated way. message. Salesforce Marketing Cloud has a built-in automated customer journey editor designed for medium and large enterprises. Brands can easily divert consumers without coding, integrate cross-channel touch points, and automatically complete the customer journey.