Once you have your objectives clear, we will define the actions that are needed to carry them out. Technical aspects must be taken into account, that is, choosing a good hosting service, the domain and the platform that we want to use. On the other hand, there are legal aspects, in which we will have to focus on those laws that affect our business and that regulate electronic commerce and web pages, among others.
Basically, the strategic plan is based on defining what to say, to whom, where and when. Also, what resources and tactics we will use in the strategy and what are the main factors that affect it.
It is also important to consider a digital marketing plan that will evaluate the presence you want to have on social media, email marketing strategy, whether you want to collaborate with someone outside of yourself, what SEO strategy you will implement, what type of content you will offer and what type of advertising you will carry out.
4. Execution: Once we have defined the strategic plan, it is time to put it into practice in real life. Online MBAs in Digital Business help us to have a better vision of what we want to do, they teach us to be prepared about what we are going to do, and we can also get an idea of how we will do thanks to all the content offered in online MBA courses.
It is advisable to create a calendar or schedule to organize all the actions we want to do, the resources we will need, the estimated dates and the priorities assigned by the companies.
This is the most important phase, as we have to be careful to execute each step correctly, we have to be aware of what we are going to do. We will have to prioritize and order the actions to be carried out in the strategic plan.
5. Analysis : Once you have started to execute the strategy, it is very important to measure and analyze the results obtained. To do this, it is important to define which metrics are going to be used. In the training of an online MBA, it is recommended that you use metrics that measure:
– Dwell time
– Reach of publications
– Bounce rate
– From which device they have visited us
Tools for digital strategies
– Tracking tools
It is essential to monitor your digital strategies. Google Analytics is a free tool that gives you australia phone number information about your website. On the other hand, thanks to Bitly you can shorten the links of the videos you want to share on your website and find out how many people have clicked on the link you posted.
– SEO Tools
Knowing the positioning of your website is key to knowing how successful your company is. Online MBAs give you the keys to knowing how to correctly position your business. Using the Google Search Console tool allows you to know and optimize the information that Google has indexed from the website you have created.
– Email Marketing