about email deliverability

[muniyaakter]

Up-to-date data Your campaign data displays in real time. When you view your reports, you’re looking at a snapshot of the current performance of your campaigns, which allows you to consider all relevant data when making decisions about your strategy. Standard metric tracking GA reports all of the common metrics that other analytical tools and external services providers (ESPs) offer, like open rate, click rate, and bounce rate, to name a few. These metrics reveal important information




— or, that rate at which your emails land successfully in inboxes — greece number screening and subject line and content quality. Link click data can help you determine which pieces of your content most effectively inspire action. In addition to those metrics, GA tracks the location of email opens, which allows you to customize send times (and even content) to your audience. It also tracks the elapsed time between the sending and opening of an email, among other helpful data points. Post-email behavior tracking This is where many other tracking tools’ capabilities end and where Google Analytics sets itself apart. GA continues to track recipient behavior after they’ve clicked a link in your email and landed on your site.