"MQLs from visible keywords increased 10x "

[robiulhasan1]

For more details, please see the Goodpatch Inc. success story interview here:



BtoB advertising support case study 2: Thinkings Inc.

Thinkings Co., Ltd. is a company that develops and sells the recruitment management system "sonar ATS". Despite the georgia phone data excellent reputation of the system, they had the problem of not being able to increase awareness. Therefore, they started in-house operation of listing ads. However, they were struggling to acquire MQLs (highly qualified leads).



As it was difficult to judge whether their in-house advertising operations were appropriate up until now, as well as the room for future growth, the company requested marketing support from Medics. They strengthened the link between listing ads and sales negotiation data, and clearly analyzed, based on the data, which keywords and ads were generating effective leads.

Through this initiative, the company succeeded in increasing MQLs from explicit keywords by more than 10 times. This is an example of an effective increase in MQLs by optimizing advertising strategies through data-driven marketing.