Retail in the digital age according to Minsait's report

[nusratjahan]

Digitalization was already part of the retail reality , but the pandemic has further pushed the pedal on some issues such as e-commerce and faster and more efficient digitalization , this is what emerges from the Minsait report .

The pandemic has triggered a sudden shift in consumer habits, with consumers shifting their attention from physical stores to online, encouraging the digital transformation of their brands.

The report highlighted how companies, to meet their customers' demands, have adopted innovative digital solutions, increasing investments in this area. The research also highlighted an shop increase in consumer demands for protection , despite their trust in online channels. These demands include greater security in electronic payments; delivery methods and terms appropriate to the situation; ease of use of websites or apps; and a connection between the physical store and the online channel.

In this context, various companies found themselves having to adopt new communication channels, both analog and digital, as well as new customer engagement mechanisms to support e-commerce sales.

The report also revealed that 7 out of 10 customers would be willing to use innovative technologies such as augmented or virtual reality, linked to the ability to view and explore products while shopping online.

Finally, the report highlighted how to equip online channels with tools to offer users a similar experience to that received at the point of sale . This means personalizing the experience by providing product recommendations and offers. To this end, it is important to adopt omnichannel strategies that guarantee customers a seamless and consistent interaction , regardless of the channel or device used.