Webinar & Event Attendance Data Analysis:

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Industry Reports & Analyst Research (e.g., Gartner, Forrester, IDC): Understanding macro industry trends, competitive landscapes, and technology adoption that influence B2B buying decisions.

Competitor Analysis: Researching competitors' B2B austria mobile database marketing strategies, content, webinars, and positioning.
Customer Interviews & Win/Loss Analysis: Directly interviewing existing customers and analyzing reasons for winning or losing deals to understand buyer motivations and challenges.

Surveys of Target Accounts/Decision-Makers: Conducting targeted surveys to gather insights on pain points, preferred communication channels, and content preferences.
Post-event analysis of attendee demographics, questions asked, and follow-up engagement to refine targeting.

Social Listening on Professional Networks: Monitoring discussions on LinkedIn groups, industry-specific forums, and B2B-focused social platforms to identify pain points and opportunities.
Website Analytics & Heatmaps: For understanding B2B visitor behavior, which content they consume, and where they drop off in the conversion funnel.