How to conduct demand exploration during phone calls

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Demand mining is an important process to understand customer needs and expectations. In telephone communication, effective questioning and listening skills can be used to deeply explore the real needs of customers. This article will explore the strategies and methods of demand mining during phone calls.

Definition of Demand Generation
Demand mining refers to identifying and analyzing shop customer needs through various means. It includes not only the explicit needs of customers, but also potential and implicit needs. By understanding these needs, companies can better meet customers and improve customer satisfaction.

Preparation before the call
Before conducting demand exploration, adequate preparation is essential. This includes understanding the customer's background information, historical purchase records, and possible needs. This information can help you ask more targeted questions during the call.