Marketing doesn’t know what sales are up to, and sales think marketing lays on the floor in restful yoga poses most of the time.
How can you possibly align the two and get them to see eye to eye?
With this guide, of course! Below we explain:
What is sales and marketing alignment?
Marketing and sales alignment is the process of creating shared goals, strategies, and communication channels across teams. This may involve sharing goals, establishing new workflows or merging teams.
By joining forces, teams can create mind-blowing marketing campaigns, level up sales skills, and skyrocket revenue like never before!
But there’s even more to B2B sales and marketing alignment than that; let’s look at the importance of a sales and marketing collaboration
Why align sales and marketing?
Aligning marketing and sales is essential for any business that wants to be successful.
When sales and marketing work number indonesia together, they can create a powerful synergy that helps the company reach its goals.
By leveraging both departments’ resources, B2B companies can increase their visibility in the marketplace, boost their revenue, and build customer loyalty.
Here are six benefits of sales and marketing alignment:
1. More qualified leads
When both your teams feel like they’re wasting time and resources bringing in leads that go nowhere, the blame game will likely ensue.
And you definitely want to avoid that friction between sales and marketing if you aim for tighter alignment.
To bring in more hot leads, you’ll need:
A transparent and open feedback loop between the two departments.
Alignment on what’s working, what should continue, what isn’t working and what to stop.
Easy access to marketing materials for the sales team.
A defined method of lead scoring that works for both teams.
Once you’ve implemented these steps, sales and marketing can target your ideal customer profile in unison. Then they won’t be wasting their time on leads that go nowhere.
In line with getting more hot leads through the door, your teams will want to be on the same page about who you’re selling to.
2. Accurate buyer personas
Sales and marketing are responsible for attracting and nurturing leads; the only difference is how they go about this.
One thing both teams have got to be clear on is buyer personas.
Your buyer personas need to be accurate depictions of your perfect clients. If not, your marketers and sales reps will follow the wrong paths and chase the wrong people.
How do you get your teams aligned around buyer personas? It’s simple:
Shared ownership.
If your sales and marketing teams feel they play an equal part in creating your personas, they’ll work incredibly hard to get them right.
It relates to having open lines of communication between the two teams.
Your sales reps work daily on the front line, speaking and engaging with prospects. They can give invaluable feedback to your B2B marketing team on the content that’s working or not working with your audience.
They can also share insights into what content your marketing team should create to improve lead quality and quantity. Such as.