How good SEO optimization of the website helps increase sales

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Almost every day we come across advertisements from digital marketing agencies that offer website optimization as a service . Why is this optimization important at all? How can investment in SEO be returned in the form of increased sales of services or products? Can stores that do not have online sales also use it ? We answer these questions below.

SEO website optimization

What is website optimization?
If you have a website on the internet, you are already consciously whatsapp new zealand or unconsciously optimizing your site for search engines. Your efforts in this domain, as well as some external effects, will also determine the position of your page on Google.

Search Engine Optimization (SEO) is a digital marketing technique that helps you improve your website's ranking on Google. In our article " A Brief History of Internet Optimization ", you can read how this field has developed over time.

There are 3 types of optimization :

on- page SEO – optimization through formatting and writing content on the website;
off- page SEO – building a network of links leading to your website (link building);
technical SEO – adjusting codes so that the site has the best possible response.
Companies with a developed online presence work equally on all 3 aspects of optimization.

Why is SEO important for your business?
Imagine you want to buy an exercise bike. You know nothing about these devices and decide to research them online. You type keywords into a search engine (exercise bike) and their variations (exercise bike for beginners) and get results . How does your user journey and experience continue? The following happens:

you open the first 3 search results;
you compare them;
you order a bicycle from the website that appeared as the second result.
What do we see? In their search for their perfect product, customers rarely browse through many results, usually the first few when it's a small purchase, and when it's a larger one – they even go to the other side. It's clear that your website should be among those first few. This is where SEO comes in.

SEO optimization is especially important for bloggers , but also for web portals that "live" from site visits, or the sale of online advertising space.

Now that we've learned a little about search engine optimization, the next question arises: How do you get a well-optimized website? We'll answer that in the next section.

How to achieve the best website optimization?
Although SEO has been talked about in the digital community for years as a goal of digital marketing, it is actually a technique that helps your website rank better in search . To use this technique effectively, you need:

good knowledge of keywords relevant to your business and
strategy .​
The strategy should include the ways in which you will perform optimization, that is, what types of SEO you will use, which sites and portals you will place links to your site on, which texts you will "push" more among Google results, and the like.

You won't be able to do any of this if you don't know what keywords are relevant to your business. Before you lay the foundation for your SEO strategy, it's essential to research the terms that will become your focus when it comes to digital marketing and, specifically, search engine optimization.