External agency or in-house consultant?

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If you have a small company, it may not be a realistic option to have your own SEO consultant. For larger companies, this is a consideration that must be taken. The advantage of having your own SEO consultants is that they are usually cheaper to operate.

In addition, your company will have the advantage that the SEO consultant will sooner or later develop expert competence within the industry in which the company operates. This competence can provide that little extra that is needed to dominate the industry.

The advantage of an SEO agency is that it can be samoa email list easily replaced if it doesn't work. If you have permanent employees who perform SEO-related services, they will need to be reassigned instead.

Do you have a small business? Below you can download an overview of the different tasks within SEO and whether they are best suited to external or internal resources. This can be a good starting point until you see for yourself what works in your company.

Yes please, I want the free e-publication: Digital tasks in a small business!
A banner you can click to download a free e-publication: "Learn how to organize your digital tasks.