The results speak for themselves: the human factor has a decision-making capacity that cannot be replaced. The support we offer to the client is also crucial, since the programmatic environment is constantly evolving. Whether Marketing or Technical, Tradelab is a pure player, we only do data-driven marketing. Made up of 300 experts, 40% of our staff is dedicated to technological creation (with dev, data science, searcher profiles…)
Have you noticed an evolution in the maturity of advertisers with bahamas phone number respect to their purchasing methods?
The marketer is at a crucial stage of maturity, the BCG (Boston Consulting Group) has segmented the different levels of maturity with respect to media technologies into 4 life stages. Moving from the “Beginner” level, the most novice, to the “Multi-moment” level, the most mature, requires transforming marketing in its contributions and execution.
novice advertisers who were activating media campaign by campaign, multiplying the number of partners, thus accumulating a multitude of user-centric problems: lack of unified capping, lack of BI, loss of value… The latter quickly understood the importance of breaking down these silos. A promise that was partially kept, since the channels (mobile and others) remained in silos. The real improvement lies in the rationalization of the players and the integration of first-party data, which they are managing to address. Today, mature advertisers have moved on to reconcile data sources (1st and 3rd), which depend on an optimized multi-channel activation that allows them to start having a true client-centric vision, beyond the programmatic one.
BCG defines true maturity as Multi-Moment. These are the few advertisers that truly have a funnel via data-driven and multi-channel activation.
Why is it then so important to build a close partnership with the platforms?