Carlsson also notes that “if Spotify had launched its own TV, Netflix , Hulu and Apple would have had a European competitor to reckon with .” “Who knows if they would have succeeded. Spotify didn’t understand the music industry in its early days either , and they succeeded by becoming the largest music streaming company . But the stakes were too high, they couldn’t risk destroying the core of the music business by venturing into another area with uncertain prospects. Daniel was wise to shelve the project,” Leijonhufvud adds.
The same year it went public, in 2008, Spotify had cutting-edge software thanks to austria phone numberprogrammer Ludvig Strigeus . Not only that, but they even designed a remote control similar to the one for Apple TV, as the book explains. “They made this incredible platform that allowed you to change channels very quickly, predicted your preferences, and saved the shows you might want to watch next. The whole experience was fast and easy , which wasn’t the case with everyone else at the time,” Leijonhufvud says. However, the company was suffering losses at the time, and had to choose between music or the television dream.
Spotify-Netflix
been minimal interest in the publication . The authors, who had previously worked with the company through their medium, received no help of any kind. Even with the book published, Spotify has not shown excessive enthusiasm ,