Personalization: The Turning Point for Customer Experience in the Insurance Industry

[nurmohammadkhan]

As promised, we will tell you about the turning point of personalization with a concrete example.

Let's talk about the collaboration between Doxee and AXA, a French insurance giant, at the forefront of digitalization of the Customer Experience.

A collaboration that, at its core, had the aim of reducing the cancellation rate by the insurance company's customers, when it comes to renewing their policy. AXA has chosen to use personalized and interactive Doxee Pvideo® videos , distributed via email to its customers, 40 days before the RCA policy expires.

Each person received a video built on the basis of their data: from the license uganda whatsapp resource plate, to the color of the vehicle, to the additional policies included. In addition, special offers were included, selected starting from specific variables such as previous accidents, the geographical area of ​​residence and the purposes of use of the vehicle.

The goal? Maximize conversions towards policy renewal , with extreme simplicity, in just one click. All this by transforming a complicated and slippery moment into an opportunity for dialogue and engagement .

The results of this campaign were significant; demonstrating – once again – the unprecedented effectiveness of everything related to personalization and the turning point of the one-to-one dialogue between company and customer.

To learn more, you can download the case study for free here.