What is Real Time Marketing and How to Adapt to the New Normal

[nurmohammadkhan]

Real Time Marketing is a data-driven approach to marketing . The statement is less transparent than it seems: if we want to establish what Real Time Marketing is, saying that “Real Time Marketing is data-driven” may not be enough. We may be induced – because driven by urgency – to make this definition coincide with a banal reading of the daily news. The issue is much more complex and full of nuances.

We opened this series of articles by giving a definition of Brand Awareness , now we continue by explaining what Real Time Marketing is .

With the expression “Real Time Marketing” we do not refer to the generic quick wit afghanistan whatsapp resource of the marketer who translates his intuition on a certain event into a fortunate extemporaneous impulse. It is not a question of “riding the wave” or cannibalizing current events, often in a clumsy way, to carry out initiatives “in line with the times”. But what is Real Time Marketing? Rather, it allows access to the information structure of a phenomenon or a trend while these trends and this event are happening .



Ebook - Marketing 2022. Data at the Center of Trends and Strategies



The development of techniques and tools specific to Real Time Marketing became possible – and quickly became necessary – when the priority of companies was to valorise the enormous amount of data that is produced and distributed online every second . The increase in digital interactions has in fact assumed – and this is now a widely recognised fact – an astonishing dimension.

In the last two years in particular, also as a result of the acceleration imposed by the pandemic on digital transformation, we have witnessed an explosion in the volume of transactions carried out in e-commerce . According to Capgemini, annual commercial sales grew by 27.6%, reaching 18% of all global retail sales in 2020 (for a total value of 4.28 trillion dollars).