For this specific situation, the most appropriate solution is to opt for omnichannel . That is, to combine both physical and digital media to reach a hybrid audience from different platforms and at different times. By achieving a good hybrid marketing campaign , the brand must be able to reach each type of audience at the optimal time, eliminating the border between offline and online.
customers you want to reach , since with this information we will know which consumers we should target and which is the most appropriate perspective: digital or physical. In this sense, geomarketing tools are especially interesting for collecting data on age, proximity to points of sale and proximity to advertising spaces.
This information will be very useful when planning the hybrid marketing strategy , egypt number data as we will know which areas are most likely to receive positive direct mail advertising. And, on the other hand, we will know which areas will best receive a more digital-focused campaign. This will allow us to focus our efforts better and save costs on production and printing of brochures .
These types of actions can be accompanied, in turn, by the production and design of digital and interactive brochures, designed for a younger audience that is accustomed to the digital world. Either through a newsletter with information about all the offers or an advertisement on the street through a screen with which the customer can interact. The digital channel is an excellent way to get the buyer interested in the brand, but also to attract their attention .
In short, with a good knowledge of customers, their tastes and needs, we can make a correct combination of the online and physical world to get closer to them. In this way, we will not only be able to greatly fine-tune the marketing campaign, but we will also achieve significant savings in terms of the production of printed advertising . An important aspect to deal with this recent paper crisis.
Press release.