Building a Lead Funnel from Scratch

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Introduction
Importance of lead funnels in business
Overview of the lead funnel process
1. Understanding the Lead Funnel
Definition of a lead funnel
Stages of the lead funnel (Awareness, Interest, Decision, Action)
The importance of each stage
2. Identifying Your Target Audience
Defining your ideal customer profile (ICP)
Conducting market research

Creating customer personas
3. Creating Awareness
Strategies for generating traffic
Content shop marketing: blogs, videos, and social media
Paid advertising options (PPC, social ads)
4. Capturing Leads

Building effective landing pages
Designing lead magnets (eBooks, webinars)
Utilizing forms and CTAs effectively
5. Nurturing Leads
Email marketing strategies
Drip campaigns and their effectiveness
Personalization tactics