The system can even remind marketers

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Secondly, through the analysis of these integrated data, the CRM system can help companies build detailed customer portraits . Customer portraits are not just a simple list of information, but a comprehensive description of customer characteristics, needs, preferences, pain points and behavior patterns. For example, the system can identify which customers prefer high-priced products and which customers pay more attention to cost

performance; which customers like to communicate by phone shop and which customers prefer email or online customer service. Based on these portraits, marketers can better understand the internal driving force of customers and predict their potential needs. For example, if a customer has previously purchased a basic version of a product, the system may prompt the marketer to recommend an upgraded version or supporting services to him/her over the phone, so as to conduct precise up-selling or cross-selling.

Furthermore, the realization of personalized communication is a direct result of customer portraits. In the process of telephone marketing, marketers no longer sell products in a stereotyped way, but can adjust communication strategies and words according to customer portraits. For example, for a customer who focuses on cost-effectiveness, marketers can focus on the price advantage and long-term benefits of the product; for a customer who focuses on quality and service, they can highlight the performance characteristics of the product and perfect after-sales service.

to avoid repeatedly mentioning issues that the customer has already rejected or solved based on the customer's historical communication records. This tailored communication method can make customers feel respected and understood, making it easier to establish a trusting relationship and improve the effectiveness and conversion rate of communication.