Value presentation : "Mr./Ms. Zhang, I understand that you want to improve your body shape through fitness, but you are worried that you don't have time to stick to it. Our gym has a professional personal training team that can tailor an efficient training plan for you. Even if you only spend 30 minutes a day, you can see results. And many of our members have said that in our group class atmosphere , everyone will encourage each other and it is easier to stick to it. In addition, we now have member-only activities , and new members can enjoy [specific benefits, such as free trial classes, discounts]."
Objection : The price is a bit high.
Response : But please think about it, investing in your health shop is the most worthwhile investment. Our personal training services and facilities are first-class, which can ensure that you can see results in the shortest time and avoid detours. And if you apply now [again, emphasize the discount], it will be very cost-effective in the long run. We can also provide installment payment plans.
Objection : There is no time.
Response : "Yes, many people have time constraints. But our gym is open very flexibly from 6am to 11pm. We also have many efficient training courses , such as HIIT, which can achieve a good fat burning effect in 30 minutes. We can book a free trial class for you first, so that you can experience it yourself and see how to make better use of fragmented time."
Close the deal : "Mr./Ms. Zhang, based on your body shaping goals, I suggest you try our [specific course] first or schedule a free private training trial class. Is this afternoon convenient for you or tomorrow morning? I can help you arrange it."
B2B (Business to Business) Script Examples
SaaS (Software as a Service) Sales Talk
Goal : Facilitate a SaaS product demo or free trial.
Opening remarks : “Hello, is this Mr. Li? I’m [your name] from [your company name]. Our company focuses on providing [product core functions, such as: sales process automation] solutions for [target industry] companies. Recently, we learned that your company may be facing some challenges in [a certain challenge, such as: customer management efficiency], so I’d like to bother you for a few minutes.”
I understand your concerns about price
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