Without the assistance of a CRM syste

[labonno896]

telemarketers usually rely on spreadsheets, paper records, or even memory to manage customer information. This approach is not only inefficient, but also prone to errors, resulting in incomplete customer information, repeated contacts

or missed important follow-ups. More importantly, it makes shop team collaboration difficult and impossible to form a unified customer view, which seriously hinders companies' in-depth understanding of customers and personalized services. The CRM system provides a centralized customer database that clearly presents all customer interaction

history, preferences, needs, and potential value to marketers, so that every telephone communication can be based on a comprehensive understanding of the customer, thereby greatly improving the quality and effectiveness of communication. It can automate many repetitive tasks, allowing marketers to have more time to focus on core sales and customer service work.