Must-Buy Campaigns and the Premiums and Representations Act

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A "must-buy campaign" is a campaign that offers prizes on the condition of purchasing a specified product. It is known as a campaign that contributes to promoting product purchases, but there are some key points to success in implementing it.
In this article, we will explain in detail the points to be careful about when implementing a must-buy campaign, the points to evaluate, and the key points to make it successful. We will also introduce specific examples of practical applications, so please use this as a reference when implementing your own campaigns.

Three points to maximize the results of your digital campaigns

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Must-buy campaigns that require the purchase of a specified product or purchase of a specified amount or more
Open and closed campaigns
Must-Buy Campaigns and the Premiums taiwan telegram database and Representations Act
Types of Proof of Purchase for Must-Buy Campaigns
Proof of part of the product packaging
Use the sticker attached to the product as proof
Proof of purchase receipt
Must-buy campaign evaluation points
Number of campaign applicants
Sales during the campaign period
Public reaction to the campaign
Key points for a successful must-buy campaign
Prepare attractive prizes
Set up multiple prizes and have people collect the prizes
Make the application process entertaining
Consider how you will promote your campaign
Choose an application method that is most relevant to your target audience
Create an environment that facilitates the dissemination of information
Must-buy campaign examples
Example 1: Campaign to win prizes by posting receipts
Example 2: Campaign where you can win prizes by entering a serial number
Use "Synergy!" as a campaign system
Summary: If you want to run a must-buy campaign, using Synergy! is reliable and easy.
Must-buy campaigns that require the purchase of a specified product or purchase of a specified amount or more
A must-buy campaign is one of the measures included in a closed campaign. First, let's check the difference between an open campaign and a closed campaign, and how it relates to the Act against Unjustifiable Premiums and Misleading Representations.

Open and closed campaigns
An open campaign is basically a campaign that anyone can participate in. Also called an open sweepstakes, open campaigns also include prize contests that can be entered on the condition of providing personal information such as your name and contact information. On
the other hand, closed campaigns are campaigns that are only open to people who meet certain conditions. There are various conditions, such as users of paid services or store visitors, and those that are specifically conditional on the purchase of a specified product or purchases over a specified amount are called must-buy campaigns.