You can reach a specific customer segment

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Download PDF Benefits of RFM analysis There are various methods for customer analysis, but why is RFM analysis being adopted by so many companies? Let's take a look at the main benefits of conducting RFM analysis. Does not require detailed customer information All of the indicators used in RFM analysis can be determined from purchase history. Since it does not require detailed data such as customer personal information, it can be used even if there is little information on hand.


The advantage of RFM analysis is that it can be performed egypt telegram database immediately if you can check the purchase history of each customer. Effective approach tailored to the customer's situation Using RFM analysis to segment customers by their situation will clarify how to approach them. Good customers with high levels of all three indicators are likely to continue purchasing your company's products. By focusing on good customers, you should be able to efficiently take measures that are likely to lead to results.


From the customer's perspective, RFM analysis can help them receive information that meets their needs at the right time, such as receiving direct mail at the time they are considering a purchase. Another benefit of RFM analysis is that it can improve the cost-effectiveness of marketing measures. PDCA becomes easier Another benefit of RFM analysis is that it makes it easier to implement the PDCA cycle by conducting sales analysis after understanding the customer's situation. As an example, let's consider how to analyze a declining trend in sales.