The “traditional” but still current banking touchpoint: email

[nurmohammadkhan]

Without a doubt, email is one of the most loved and used touchpoints by credit institutions and beyond, since it allows you to directly address the customer.

In this case, the key word is relevance : given the huge number of emails we argentina whatsapp resource receive every day, being relevant and attracting the user's attention is fundamental.

One of the ways is once again to focus on effective formats, that is, images and even more so videos, which can improve the performance of each email. In addition to making messages easier to understand and remember, a video inserted in an email increases the open rate by 19%, increases the click rate by 65% ​​and at the same time reduces user abandonment by 26%. These results are remarkable, especially if you consider that they can be obtained even with often complex and not easy to understand content such as that related to banking and financial activities.

Another very important strategy to exploit to attract the user's attention is undoubtedly personalization .

However, this does not mean limiting yourself to simply indicating the user's name at the beginning of the text; on the contrary, you need to take personalization to the next level, so that the customer really has the feeling of being placed at the center of a communication that specifically concerns him and is dedicated solely to him.

From this point of view, Doxee Pvideos are an excellent solution , since they combine an interactive video experience , in which the user can decide autonomously how to continue the video depending on the choices made within it, with perfect personalization. In this way, even the most complex messages, such as those related to banking and financial services, become accessible, but above all memorable.