Friends Don’t Sleep—Activity satisfaction rating

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Trilogy: is 4.9 stars, message click rate is 87%, and it can be even higher
The third challenge for brands to increase followers is that friends come in and stay, but they become sleeping friends who do not click on messages. These friends are simply not enough to be called true fans.

Yinjiao Zero Card has designed the "Card Fan Survival Mission" activity for new members to simultaneously achieve traffic diversion and fan following increase, member retention and service introduction on LINE. They seize these opportunities to interact with consumers, not only trying to retain friends through discounts, but also through fun interactions to make friends really know more about Silver Point Zero Card's services, improve their goodwill, and then spontaneously become loyal members.

Yinjiao Lingka also used automatic journeys to mexico whatsapp phone number design a "birthday party" event on LINE that included three waves of interactions, cultivating friends' expectations, interaction habits, and brand favorability.

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In the first week, "Buy birthday gifts with Zinga Jiang", you can use the automatic response function to understand your friends' consumption preferences, collect focus tags , and promote shopping guides; in the second week, "Participate in birthday parties" allow various platforms to divert traffic to each other, and finally start a gashapon lottery on LINE Game ; In the third week, we communicate the product advantages of "Buy what you like, and pay in installments as you wish", and use shopping credits to attract friends to fill out a satisfaction questionnaire.

The birthday party event received an enthusiastic response. Not only did the average message opening rate exceed 70% , the average click rate was as high as 87% , but the questionnaire showed that the satisfaction level of the event was as high as 4.9 stars ! Don’t forget, during this three-week automatic journey, customers have also become more familiar with the services provided by Yinjiao Zero Card, and their favorability towards the brand has greatly improved!