CRM and Marketing Automation: What are the differences?
Posted: Tue Jan 07, 2025 6:40 am
In short, then:
Marketing Automation is a software that allows you to carry out lead generation activities on websites and other touchpoints (social, webinars) and to cultivate the relationship with the potential customer by recording their interests and sending personalized and automated communications.
CRM is basically an application designed for accounts and salespeople for the “collegial” management of contacts with customers and hot leads , usually a small group of people. It can, if properly configured, also be used as a ticketing system for managing assistance.
Both are contact management software , one for sales and accounts, the other for the marketing team.
In this sense, it could happen (indeed it is the practice) that the same bahrain whatsapp resource person can be present in both, both as a commercial contact or customer in the CRM, and as a marketing target in the Marketing Automation software. Customers and potential customers are therefore the closest point of contact between the two software, which on the one hand opens the doors to synergy between the two software, but can also be potentially risky if there is no communication between the two departments that use them.
An example of what could happen is that the interests and products desired by a certain lead have been noted by the sales representative in the CRM, but Marketing has not been informed of this and therefore continues to send generic communications.
Marketing Automation is a software that allows you to carry out lead generation activities on websites and other touchpoints (social, webinars) and to cultivate the relationship with the potential customer by recording their interests and sending personalized and automated communications.
CRM is basically an application designed for accounts and salespeople for the “collegial” management of contacts with customers and hot leads , usually a small group of people. It can, if properly configured, also be used as a ticketing system for managing assistance.
Both are contact management software , one for sales and accounts, the other for the marketing team.
In this sense, it could happen (indeed it is the practice) that the same bahrain whatsapp resource person can be present in both, both as a commercial contact or customer in the CRM, and as a marketing target in the Marketing Automation software. Customers and potential customers are therefore the closest point of contact between the two software, which on the one hand opens the doors to synergy between the two software, but can also be potentially risky if there is no communication between the two departments that use them.
An example of what could happen is that the interests and products desired by a certain lead have been noted by the sales representative in the CRM, but Marketing has not been informed of this and therefore continues to send generic communications.