At the same time, Heer wanted to emphasize
Posted: Tue Jan 07, 2025 6:13 am
“For such a fundamental change, Google’s initial timeline was too ambitious. And when it was announced, it led to confusion and fragmentation in the digital industry ,” said Heer. “The new timeline for the demise of third-party cookies is much more realistic and gives the industry time to work together to develop scalable and interoperable solutions that inspire confidence in publishers, advertisers and consumers alike. It also gives publishers and advertisers a more feasible timeframe to collect first-party data to cope with a cookieless future.”
that the new calendar does not reduce the oman number data urgency for the industry to adapt to the new reality . Because, “this time ,” he said, “is only sufficient if all the actors continue to move quickly. And in the case of brands and media, they do so in order to have solid data of their own.”
Regarding first-party data, it was highlighted during the sessions that in order to properly implement this pillar, industry players must take into account everything from having new ways of collecting data that respect users' preferences to implementing appropriate technologies that allow them to be unified and activated with the due consent of consumers. All of this will help publishers to have an inventory that can be monetized appropriately, as well as advertisers to properly and personally target consumers.
On the other hand, the important role played by Europe, as well as by its media and advertisers, has been highlighted, since it must be considered a key area at a global level in the creation of global digital solutions that must take into account its particular requirements.
that the new calendar does not reduce the oman number data urgency for the industry to adapt to the new reality . Because, “this time ,” he said, “is only sufficient if all the actors continue to move quickly. And in the case of brands and media, they do so in order to have solid data of their own.”
Regarding first-party data, it was highlighted during the sessions that in order to properly implement this pillar, industry players must take into account everything from having new ways of collecting data that respect users' preferences to implementing appropriate technologies that allow them to be unified and activated with the due consent of consumers. All of this will help publishers to have an inventory that can be monetized appropriately, as well as advertisers to properly and personally target consumers.
On the other hand, the important role played by Europe, as well as by its media and advertisers, has been highlighted, since it must be considered a key area at a global level in the creation of global digital solutions that must take into account its particular requirements.