For many companies, implementing a profitable digital marketing strategy is a major challenge. Companies have different levels of resource capacity and the ability to fully dedicate themselves to digital marketing. This is why there are two options for these cases : the company itself can build its own internal digital team or hire an external agency to help it grow.
Everyone agrees that investing in marketing is essential for any business. But how do you invest your efforts in digital marketing? This is something your own company can do, creating its own marketing campaigns in the time you need. However, creating a marketing plan is something that takes a lot of time.
As your business grows, it is very important to hire an expert to help you with all things marketing . Once you have secured help, you will have two approaches to choose from. The first is to build your own internal marketing team. The second, as mentioned above, is to partner with an agency.
You may be wondering which option is best for you. This question is something that many entrepreneurs have in their minds. The answer to this will vary, as there are many factors to determine which is the best option. That is why here you will have a guide to help you make the best decision.
What do marketing agencies do that in-house staff can't?
Agencies are in charge of keeping better control over all marketing tactics. Their work is completely professional , since they have previously worked with different types of companies. They work more efficiently than an internal marketing team.
These types of agencies are very busy, so they have extensive processes and a great workflow, which are used to provide the best quality and efficiency to the company that hires them. Generally, agencies know the talents of people well, in order to hire them and start working with them.
Likewise, thanks to them, ideas will flow much more , since they are completely fresh to create creative marketing proposals, something that is usually complicated for an internal team. On the other hand, agencies have different software and tools that a company cannot afford because of how expensive they are.
Benefits of having an internal marketing team
Having an in-house marketing team will have many advantages, as it will help you to know your company very well, both inside and out. Here are some aspects that indicate the benefits of having an in-house digital marketing team.
1. The product experience is greater
An internal team is able to learn and know in depth all the departments that your company has , with the intention of being able to help you create the right campaign that adapts to the commercial initiatives you have.
If your products or services tend to be a bit complex, this team is the ideal one to answer all the questions that customers have. They have the necessary knowledge about your company to answer these questions, so they will also be able to create campaigns that lead your business to success.
2. They have access to the company culture
Many customers are interested in learning about the culture of the companies they frequent regularly. They also want to know how the work environment works and the initiatives that they have to create new things. Consumers are always looking for a company that is authentic, where they can safely invest.
Agencies usually have a bit of limited access to this information , as they need to take time to get to know the entire culture of the company. On the other hand, an internal team will not have the need to learn about this, as it is something they handle on a day-to-day basis.
3. Dedication to marketing efforts
In order to increase awareness about your brand and create a connection with your target audience, all of your marketing efforts must be aligned . That is why your internal team will be made up of the people in charge and ideal for doing this.
4. It is generally cheaper
When you hire one or more employees to handle your marketing in-house on a full-time basis, united arab emirates number data the final hourly rate you'll pay them will generally be lower than what a digital marketing agency will charge you per hour. Of course, keep in mind that when you hire an employee, they'll be offering you 40 hours of work per week, which you'll be required to pay for in the form of a salary and any extra benefits you should or want to offer them (social security affiliation, opening an employee or payroll account , an office or workspace, technological equipment, training courses, etc.). On the other hand, an agency can simply be hired for a few hours per month for a fixed price.. If you're at a level where you need more than 20 hours a week, it might be worth considering inviting someone new to your team.
Benefits of having a marketing agency
Hiring a marketing agency is an option that you can consider while you are starting your company, since it has some advantages that will help your company develop little by little , until you have a campaign that you can use without any problem. Here are some of these benefits.
1. Marketing experience is greater
Marketing agencies typically work with many clients across different platforms and areas, so they have a high level of expertise. Because they have created many campaigns, unlike an in-house team, they provide advice and recommendations that an in-house team may not be familiar with.
Hiring an in-house team can be a bit complex. However, with an agency you will have access to marketing specialists who specialize in different areas (such as SEO, PR marketing , ads, content marketing or social media) and have extensive experience. On the other hand, you will also have the opportunity to know and learn what you can expect from these specialists.
2. Your perspective is external
A marketing agency will provide you with professional information, with the idea that you can improve the marketing strategies you have planned . That is why they have an external perspective, since they do not focus on the problem that your company has, but on the general problems that can lead the company to improve those strategies.