Unscheduled events and schedulable events

[nurmohammadkhan]

Even if a Real Time marketing strategy is inevitably focused on current trends and immediate customer feedback, it can still be set up in such a way as to optimize time and resources . The step to be taken is first of all the one that involves a distinction between two categories of events: non-scheduled or programmable events and plannable events .

Unplanned and unplannable events (an exceptional event, a news story, a politician's speech, the actions ghana whatsapp resource of a public figure, an event of social or cultural importance) can be a storytelling opportunity for the company. It is essential not to be overwhelmed by the sense of urgency and to strive to conceive each individual action in such a way that it is always consistent with the brand's narrative, in at least one substantial aspect. This category also includes content that must be created in a very short time to resolve a crisis or mitigate its impact and avoid further damage to the brand's image .
Plannable events : industry events, anniversaries, holidays, public celebrations, the various “world days” that occur throughout the year. In all these cases, the emphasis must be on effective and realistic planning . Thanks to careful planning (which avoids inflation, overcrowding but also distraction due to missed opportunities) the contents intended to populate the editorial plan can be used to enrich the brand identity and create awareness . In particular, the contents must be relevant to: the event, the consumer and the brand.
This category also includes those scheduled events for which Real Time Marketing can exploit the so-called "geo behavioral" information , data that is obtained by cross-referencing the location of users and the so-called "points of interest" most frequented by the target audience (for example commercial establishments, sports clubs, cinemas, theaters, etc.).

Real Time Marketing: Famous Examples for Perfect Crisis Management
There are at least two big differences between the Oreo tweet we talked about at the beginning and the examples of Real Time Marketing we will talk about now.