Products, Services, or Topics Unrelated If your product, service
Posted: Sat Dec 28, 2024 8:54 am
Or topic is unrelated to your website, then use the negative keyword. For example, if you sold video game consoles and your ad kept appearing for those interested in sofa tables. Terms That Include Big Competitors For new businesses, competing against major brands (like Amazon or Walmart) can be tough. Instead, you should opt to filter out search terms that relate to their website.
It might sound counterintuitive, but it is far better to block a click that probably wants to buy from the norway telegram database big guys anyway. After all, they included the major retailer’s name in their search query. Doing this can streamline your traffic and ensure you’re only getting those with the right intent. Super Generic Terms Although this can apply to anyone, it is extra important when you sell high-end or very niche items on your website.
Blocking incredibly generic terms from showing your ad can mean not having to pay for a ton of clicks for people who don’t really know what they want. Need an example? Consider air fryers as a generic term. While Ninja air fryers are a lot more specific. Who do you think is ready to buy? The person who knows the brand they’re looking for or the one who is still gathering information? This is just one of the many ways you can do this, but be sure to look at it on a case-by-case or product-by-product basis for best results.
It might sound counterintuitive, but it is far better to block a click that probably wants to buy from the norway telegram database big guys anyway. After all, they included the major retailer’s name in their search query. Doing this can streamline your traffic and ensure you’re only getting those with the right intent. Super Generic Terms Although this can apply to anyone, it is extra important when you sell high-end or very niche items on your website.
Blocking incredibly generic terms from showing your ad can mean not having to pay for a ton of clicks for people who don’t really know what they want. Need an example? Consider air fryers as a generic term. While Ninja air fryers are a lot more specific. Who do you think is ready to buy? The person who knows the brand they’re looking for or the one who is still gathering information? This is just one of the many ways you can do this, but be sure to look at it on a case-by-case or product-by-product basis for best results.