It offers SEO benefits from backlinks, search traffic

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Leads, and a boost in website authority and branding. It comes in many different types, and your choice should consider the number and kinds of topics you choose. Content hubs all have one common structure, which is: A central hub page or pillar presenting a broad topic. Subpages or sub-clusters of more in-depth content. Linking between the hubpage and subpages.


To visualize this concept, think of an old-fashioned wagon wheel with a central base and spokes paraguay telegram database leading from the center to the outer rim. The central base is the hubpage, while the spokes are the subpages. SEARCH ENGINE OPTIMIZATION Content Hubs in Action Etsy To see a content hub in action, take a look at the Etsy Journal. Etsy is a website that congregates thousands of individual artist shops.


The Etsy Journal provides interesting how-to and showcases information that appeals to customers. Then, in each article, it links to searches for materials or individual shops selling these items. It also has shopping guides for a wide variety of circumstances. American Express American Express is considered the pioneer in content hubs. You can see why when you visit their content hub Business Class Trends and Insights.