Content Marketing Fail No Consistency

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How often do you post new content? And how often do you promote archived pieces? If you don’t have a consistent schedule, it’s hard to maintain momentum. For example, one week, you might post three blog articles and then nothing for two weeks afterward. Consistency is critical because it ensures that your audience is always paying attention. On average, you have to connect with a prospect eight times before converting them to a lead.


The longer the period between these touchpoints, the harder it is to bundle them. If it’s been tunisia telegram database three months between interactions, you’re almost starting over from scratch. One of the best ways to ensure consistency is to build a content marketing calendar. This way, you can schedule posts ahead of time so that you don’t fall behind. That said, you need to have enough content to promote — that’s where archived posts come into play.


Up to 60% of marketers say that they create at least one piece of content per day. 2021 MARKETING CALENDARS Content Marketing Fail #3: No Alignment Between Departments All too often, sales and marketing departments are in their own bubbles and not talking to each other. Salespeople rely on instinct and tried-and-true tactics to close a deal. On the other side, marketers use data and trends to promote different products.