Amilon shows how consumption has changed during the pandemic

[nusratjahan]

Just as the pandemic has changed the world of work, it has also upended Italians' consumption habits . The survey conducted by Amilon , a Zucchetti Group company, has provided a snapshot showing the acceleration of a change that was already underway.

Identifying who has paid the highest price for the pandemic is fairly easy; you don't need a statistical study to understand that the hardest-hit sectors were brick-and-mortar retail , the entire hospitality buy bulk sms service sector , and tourism . However, this situation has led to some significant exceptions , which offer some very interesting food for thought and, in some cases, have led to the creation of a " new " spending basket.

New spending categories are born and growing
In 2020, for example, the food delivery category was born within the observatory , which in the second half of the year amazed with significant and continuously growing performances . Among the growing trends are also top-ups for digital services (subscriptions to streaming, gaming, and digital entertainment services), already used before the pandemic but with significantly lower purchase volumes, which have now become a new product category in their own right, with clear peaks in use during lockdown periods and a strong and steady growth trend.Who grows and consolidates
Supermarkets, hypermarkets, and more generally all areas of spending, even non-food, have maintained their share of sales. Some sales have risen, some have fallen, but overall, 2020 has shown stability. A very interesting and rapidly growing trend is that of health products , driven by the growth of online pharmacies, which have become a key point of reference in the consumer basket. Being forced to stay at home means spending on household products such as furniture, accessories, DIY supplies, and home decor, so this sector too is seeing strong sales growth.