Account-Based Marketing (ABM) Intelligence:

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Third-Party Intent: Subscribing to intent data providers (e.g., Bombora, G2 Crowd, ZoomInfo) to track companies researching specific topics, competitors, or solutions across the web. This is a game-changer for proactive outreach.
Predictive Lead Scoring: AI models go beyond basic lead scoring to predict the likelihood of an account converting based on historical data and real-time intent signals, allowing sales to prioritize.

ICP (Ideal Customer Profile) Definition: Deep hungary mobile database research into the characteristics of ideal client companies (industry, size, revenue, technology stack, pain points, growth stage).

Account Mapping: Identifying all relevant decision-makers and influencers within target accounts (e.g., using LinkedIn Sales Navigator, sales intelligence platforms) and understanding their roles and individual needs.
Technographics: Researching the technology stack a company uses to identify compatibility or integration opportunities.
Sales & Marketing Alignment Insights:

Lead Quality Feedback Loop: Market research supports creating mechanisms for sales teams to provide structured feedback on lead quality, ensuring marketing continuously refines its lead generation efforts to deliver truly sales-qualified leads.