Areas in Digital Transformation

[hmonower921]

Business processes – their optimization is an essential element of digital transformation.
Customer interactions (I mean the entire portfolio of tasks carried out by sales, marketing, customer service, and finance – accounting)
HR area – since the transformation is supposed to bring us benefits also in terms of savings in the HR area, it is worth considering the possibilities related to both the optimization of the structure and the construction of the competence area (preparing employees for the new business model)
Organizational culture – if we are still not sure what the optimal way of operating a company is and will be in the foreseeable future, it is the best time to look into the issue. This is a somewhat mysterious issue, as the vast majority of companies have a relatively precisely defined approach to the market, but those that are not entirely convinced of how to operate are by no means a niche. Let us therefore consider whether the approach increasingly observed on the market, i.e. 'customer-centric', is what will allow us to take the company to the top as part of digital transformation, or whether 'product' or 'technology-centric' will be the Holy Grail in our case.
Business model of the company - have there been changes denmark whatsapp data since our business started operating that have affected the market and therefore forced the formation of a more demanding environment? If so, are we still on the upswing with our business, or have we perhaps omitted some important element, the lack of which has shown our inadequacy to current conditions.
Business environment – ​​so what does each of the details that affect everyday market activities look like? How do we implement legal regulations, how effectively do we work with partners and how well do we manage to obtain data and information about the ecosystem in which we operate.
The customer – the potential one, the current one and the one lost to the competition. The customer experience is at the top of our transformation pyramid and ultimately the success of the project depends on it. When planning the transformation, remember that technology alone is not an antidote to business ailments. The customer can appreciate the efficiency of the tools we have implemented to streamline the purchase of a product, obtaining educational materials or simply contacting the company. They can also post a few unpleasant and, worse still, substantive comments on Facebook if it turns out that after sending us a question via the perfectly profiled UX registration form we have just implemented, or leaving it during a conversation with ChatBOT , they did not receive an answer after a week. Therefore, when transforming a business to a digital model, let's not forget about the employees operating in the area of ​​'customer facing', who should be the first to receive full knowledge and understand what the change is and what its expected result is. The right mindset of employees is critical for the success of the transformation.
The above list does not exhaust all the issues that we should take into account as part of the Digital Transformation process, but it does give rise to the creation of individual lists for the specific requirements of specific businesses. It is also worth noting that individual areas interpenetrate and/or remain in relationships and dependencies. This means that when planning/implementing project activities, we must take into account the scope and model of interactions between them.