Do you like your profession but you can't seem to get off the ground? Are you trained but you're not getting any job opportunities? You may be lacking a good Personal Brand . Have you considered it? Having your own Brand can help you make the leap you need. And now, luckily, we have the right tools to achieve it: the Internet and Social Networks. Do you dare to try it?
We should all have our own Personal Brand . Especially with the difficult employment situation that exists today and the enormous competition that exists. The more you differentiate yourself, stand out and position yourself as a good professional, the better. Years ago, in the era of the "mass media", only celebrities enjoyed a personal brand. Those who did not appear on television or in newspapers had it more complicated. But now, with 2.0 communication , anyone can build their personal brand through a Blog and Social Networks . The Internet gives you the option of creating your own seal. How?
We give you the keys!
18 Keys to Building Your Personal Brand on Blogs and Social Media
Marilyn Monroe Personal BrandWe have seen many austria telegram lead of personal branding throughout history. Characters such as Leonardo Da Vinci, Marilyn Monroe or Steve Jobs serve as references when we think about Personal Branding. They all stood out in their field, had a defined personality and left an important mark on our society. Does this mean that we have to aspire to be famous and brilliant? No. Not at all. But these examples are useful to better understand the concept. However, before we get into the subject, let's clarify what it means to have a personal brand and what we can achieve with it.
What is Personal Branding1. What is Personal Branding
It is a term that is in fashion, many people talk and write about it, but sometimes it still generates a bit of confusion. For us, Personal Brand is:
Learn to position yourself as an expert in something, as a reference in a sector.
That when they think of you, they automatically associate you with a profession.
Learn to sell what you do (not what you are).
Manage a personal profile as if it were a brand's profile.
Personal brand objectives2. Objectives
Having a Personal Brand can help you a lot in your job search . If you already have a job, your Personal Brand will help you get promoted, be more valued in your sector or aspire to other better jobs. In no case will it harm you. Quite the opposite. What it provides you is always positive. In addition, with your Personal Brand you will also achieve:
Differentiate yourself from the rest and stand out.
Let them find you and choose you.
Leave a mark on people's minds.
Let them know you and recognize you.
What do you think of these reasons? They sound good, right? Juan Merodio, the great reference in Online Marketing, gives you some more reasons to build your Personal Brand.
Personal Brand SWOT Analysis3. Know yourself well
You must analyze yourself and discover what your passions are, what you are good at and what you like. As Juan Merodio says, the basis is to enjoy what you do. It is essential that your personal brand is closely linked to your strengths and the opportunities you find in the environment to develop them. You are not interested in building your Personal Branding on a facet that is far from you or that you are not particularly good at. It is not about being someone you are not either, quite the opposite: what works is being yourself, being authentic. Of course, always showing and giving visibility to the best of you.
Twitter Analytics Statistics4. Set a goal
The next step you should take to design your Personal Brand is to set a goal , to set a destination. You should ask yourself:
What do I want to be?
Who do I want to become?
What do I want to be an expert in?
Where would I like to see myself in the future?
If you don't have a goal , you'll hardly be able to set a strategy . You need to set a destination so that your actions are more concrete and have a purpose. Sometimes, along the way, you'll make wrong decisions or carry out plans that take you away from the path you had set out for yourself. It doesn't matter, it's normal. But if your objective is clear, if your goal is defined, sooner or later you'll find the path that takes you where you want to go.