Simplified example of sides fighting using SEM

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Page A and its content are quite relevant to the user's search, keywords match, and are much more substantive than page B, but the value of one click is $0.30. In the case of page B with worse content that may not satisfy the user, the price of one click is around $1.30. This is a much more attractive solution in terms of money for people, entities offering a paid SEO service, but because of this they expose themselves to dissatisfaction from users.

Let's assume that the relevance for page A is 8 points on our scale, while the click value is only 2 points. The opposite is true for page B, where the relevance point value is only 4 points out of a possible 10. Meanwhile, the click value is 9 points.

You are probably wondering how this problem is solved, which page will be visible at the very top of the search? The principle is simple, the given coefficients are multiplied by each other, and cameroon whatsapp lead the one with the higher value will be displayed first. In the case of page A, the result is 16 points/100, while page B has 36 points. So page B will be displayed first, because its point value is higher. This is a very simplified approach, but it allows us to understand how positioning works in the field of SEM.

A situation in which page X would pay even $10, but the content it represents would not be adequate to what the user expects, it would still not be displayed above a page with interesting content but generating less revenue.

Advantages of SEM
Pay per click .
We are certain that our money “works for us” because we only pay for “successful” clicks. You can control the maximum budget for a given period for which you are willing to invest, as well as the maximum cost per click that you can pay. This way, you can be sure that your SEM campaign will be profitable.

High measurability .
Tools such as Google Ads provide very detailed reports on the development of the campaign, so that we always know what is happening with our ads. In addition, you can use the integration with Analytics to have everything under control and properly manage current and future activities.

Real-time monitoring .
The analytical interface allows you to see what is happening at every moment and correct your course until you get the results you want.

Speed ​​.
Compared to other techniques such as SEO or content marketing, search engine advertising allows you to achieve relatively quick results on a large scale.

Within everyone's reach.
Because budget investments are scalable, this solution works for large, medium and small businesses alike, all competing on equal terms to achieve top positions for keywords.

Segmentation .
Another advantage of this tool is its extensive segmentation capabilities. By focusing on keywords, you will reach an audience that is actively interested in you. You can also filter it by other factors, such as location, language, or behavior.