Data-Driven Targeting and Segmentation
Posted: Thu May 29, 2025 10:29 am
Marketers now rely heavily on data to identify and prioritize high-quality leads. By analyzing firmographic data, website behavior, and intent signals, companies create ideal customer profiles (ICPs) and focus marketing efforts on prospects most likely to convert. This precision reduces wasted effort and improves return on investment (ROI).
Content Marketing: The Cornerstone of Lead Generation
Content marketing remains the most effective way shop to generate inbound leads, especially in B2B markets. Around 85% of B2B marketers use content to attract leads, compared to 60% in B2C. Content helps educate prospects, build trust, and move them through the buyer’s journey.
Top Content Formats for Lead Generation
Videos lead the pack, with 58% of marketers citing them as the most effective content type, followed closely by case studies and customer stories (53%). Podcasts, blog posts, and webinars also play significant roles in generating awareness and demand. Interestingly, while case studies are highly persuasive, only a smaller portion of marketers prioritize them, indicating an opportunity for differentiation.
Content Marketing: The Cornerstone of Lead Generation
Content marketing remains the most effective way shop to generate inbound leads, especially in B2B markets. Around 85% of B2B marketers use content to attract leads, compared to 60% in B2C. Content helps educate prospects, build trust, and move them through the buyer’s journey.
Top Content Formats for Lead Generation
Videos lead the pack, with 58% of marketers citing them as the most effective content type, followed closely by case studies and customer stories (53%). Podcasts, blog posts, and webinars also play significant roles in generating awareness and demand. Interestingly, while case studies are highly persuasive, only a smaller portion of marketers prioritize them, indicating an opportunity for differentiation.