Retargeting Campaigns
Retarget visitors who didn’t convert initially with personalized ads to bring them back and complete the conversion.
Referral and Networking Tactics
Word-of-mouth and referrals continue to be powerful lead sources.
Build a Structured Referral Program
Offer incentives and easy sharing tools to shop encourage customers and partners to refer qualified leads.
Virtual and in-person events provide opportunities to network and generate leads through meaningful interactions.
Measuring Lead Generation Success
Data-driven measurement is essential for optimizing lead generation.
Key Metrics to Track
Lead volume and source
Conversion rates at each funnel stage
Cost per lead (CPL)
Lead quality and sales conversion rates
Return on investment (ROI)
Use Analytics and CRM Tools
Integrate data from marketing platforms and CRMs to get a holistic view of lead performance and attribution.