Highlight your unique selling point
Posted: Thu May 29, 2025 8:39 am
Re-emphasize your product’s unique selling point and let customers know why your product is better than your competitors.
Handling objections: Resolving doubts and strengthening confidence
Objections are an inevitable part of the sales process. Handling them effectively is a critical skill for salespeople.
Classification and response strategies of common objections
Anticipate common objections that customers shop may raise , such as the price is too high, they don’t need it, they don’t understand the product, trust issues, etc. Prepare multiple response strategies for each objection .
Listen to objections and show understanding
When a customer raises an objection, listen first , then express understanding and empathy ("I completely understand your concerns, and many customers have the same concerns at first."). This can reduce the customer's defensiveness.
Providing solutions or additional value
Provide solutions or additional value to the objection . For example, if the customer feels the price is too high, you can emphasize the product’s ROI, long-term value, or offer an installment payment option.
Handling objections: Resolving doubts and strengthening confidence
Objections are an inevitable part of the sales process. Handling them effectively is a critical skill for salespeople.
Classification and response strategies of common objections
Anticipate common objections that customers shop may raise , such as the price is too high, they don’t need it, they don’t understand the product, trust issues, etc. Prepare multiple response strategies for each objection .
Listen to objections and show understanding
When a customer raises an objection, listen first , then express understanding and empathy ("I completely understand your concerns, and many customers have the same concerns at first."). This can reduce the customer's defensiveness.
Providing solutions or additional value
Provide solutions or additional value to the objection . For example, if the customer feels the price is too high, you can emphasize the product’s ROI, long-term value, or offer an installment payment option.