With the intensification
Posted: Thu May 29, 2025 8:26 am
The development of CRM systems has undergone a transformation from "transactional" to "relational". Early CRM focused on the automation and efficiency improvement of business processes such as sales and services, such as sales force automation (SFA) and call center management. Although these functions have effectively improved work efficiency, they are more oriented towards internal corporate processes.
of market competition, companies have begun to realize shop the importance of maintaining long-term customer relationships, and CRM systems have begun to develop towards a deeper "relational" approach. This means that CRM is not only about recording customer information and automating processes, but also about helping companies understand the life cycle value of customers, building personalized customer experiences, and conducting targeted marketing and retention. This transformation has made CRM no longer just a tool, but an important business strategy.
On the technical level, the rapid development of emerging technologies such as cloud computing, big data, and artificial intelligence has provided a strong impetus for the functional expansion and performance improvement of CRM systems. Cloud computing enables CRM systems to be provided in the form of SaaS (Software as a Service), greatly reducing the deployment and maintenance costs of enterprises, making it easy for small and medium-sized enterprises to enjoy it. Big data technology enables CRM to process and analyze massive amounts of customer data, extract valuable insights from it, and help companies make more accurate customer portraits and market forecasts.
of market competition, companies have begun to realize shop the importance of maintaining long-term customer relationships, and CRM systems have begun to develop towards a deeper "relational" approach. This means that CRM is not only about recording customer information and automating processes, but also about helping companies understand the life cycle value of customers, building personalized customer experiences, and conducting targeted marketing and retention. This transformation has made CRM no longer just a tool, but an important business strategy.
On the technical level, the rapid development of emerging technologies such as cloud computing, big data, and artificial intelligence has provided a strong impetus for the functional expansion and performance improvement of CRM systems. Cloud computing enables CRM systems to be provided in the form of SaaS (Software as a Service), greatly reducing the deployment and maintenance costs of enterprises, making it easy for small and medium-sized enterprises to enjoy it. Big data technology enables CRM to process and analyze massive amounts of customer data, extract valuable insights from it, and help companies make more accurate customer portraits and market forecasts.