This decentralized
Posted: Thu May 29, 2025 8:24 am
fragmented data management method can easily lead to problems such as data loss, repeated entry, and inconsistent information. For example, the same customer may be repeatedly contacted by different marketers, which not only wastes resources but may also cause customer disgust. In addition, customer information cannot be shared, resulting in inefficient collaboration between team members. New marketers need to spend a lot of time to get familiar with the customer's background again, which seriously affects the continuity and efficiency of work.
Secondly, the lack of personalized communication is another shop major drawback of traditional telemarketing. Without the support of customer portraits and historical interaction data, marketers can only conduct "wide-net" sales promotion and cannot provide customized products or services based on the actual needs and preferences of customers. This kind of stereotyped marketing language is difficult to arouse the interest of customers, and it is naturally difficult to improve the conversion rate.
When customers receive a call, they often feel that the marketer does not understand them, which makes them feel harassed and even hang up the phone directly. This lack of personalized communication not only reduces the success rate of telemarketing, but also damages the company's brand image. In today's market environment, consumers pay more attention to personalized experience, and companies need to be able to provide customized and targeted services, but traditional telemarketing is obviously difficult to meet this demand.
Secondly, the lack of personalized communication is another shop major drawback of traditional telemarketing. Without the support of customer portraits and historical interaction data, marketers can only conduct "wide-net" sales promotion and cannot provide customized products or services based on the actual needs and preferences of customers. This kind of stereotyped marketing language is difficult to arouse the interest of customers, and it is naturally difficult to improve the conversion rate.
When customers receive a call, they often feel that the marketer does not understand them, which makes them feel harassed and even hang up the phone directly. This lack of personalized communication not only reduces the success rate of telemarketing, but also damages the company's brand image. In today's market environment, consumers pay more attention to personalized experience, and companies need to be able to provide customized and targeted services, but traditional telemarketing is obviously difficult to meet this demand.