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thus increases sales conversion rates

Posted: Thu May 29, 2025 8:23 am
by labonno896
For example, the system can automatically assign new sales leads to corresponding telemarketers according to preset rules and automatically create follow-up tasks. After the telephone communication is over, marketers can directly record the call details in the CRM system, update the customer status, and set the time for the next contact. This automated process greatly improves work efficiency, ensures timely follow-up of sales opportunities, reduces sales cycles

Third, the marketing automation (MA) function makes shop telemarketing more intelligent and accurate. Through the CRM system, companies can automatically trigger personalized marketing activities based on customer behavior, interests and stages. For example, when a customer shows interest in a product, the system can automatically send a reminder to the telemarketer to prompt him to follow up by phone. At the same time,

marketing automation can also be combined with telemarketing to automatically send thank-you emails, product information or related discount information after the telephone communication, forming multi-channel collaborative marketing. This collaboration not only improves the customer experience, but also increases the coverage and influence of marketing activities. Marketing automation also supports tracking and analyzing the effectiveness of marketing activities, helping companies understand which marketing strategies are more effective, thereby continuously optimizing marketing investment.