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Optimize the timing of making calls

Posted: Thu May 29, 2025 8:16 am
by labonno896
The timing of your calls has a significant impact on your success rate. Research shows that certain hours during the workday (e.g., 10am to 12pm, 2pm to 4pm) are often the best times to make business calls, as your target customers are more focused and less distracted.

Avoid calling during lunch hours, peak meeting times, Friday shop afternoons, or weekends. Understanding your target customers' schedules and industry characteristics, and A/B testing the effects of different calling times can help you find the best time.

1.5 Ensure a stable call environment and equipment
A quiet, undisturbed call environment is the guarantee of high-quality communication. Avoid calls in noisy places. At the same time, make sure that the telephone equipment you use (mobile phone, landline, headset, etc.) has sufficient power, good signal, and clear voice without noise.

Test the equipment in advance to ensure that both software and hardware are in the best working condition. Technical failures may cause call interruptions, which not only affects efficiency, but also may leave an unprofessional impression on customers.