3. Data Handling Beyond Consent: Security and Privacy Overlooks
Posted: Tue May 20, 2025 7:19 am
While obtaining consent is foundational, the secure and responsible handling of lead data shared via WhatsApp is a continuous responsibility.
Mistake: Inadequate Data Security and Privacy Practices.
The Nuance: Leads might share sensitive personal information or even payment details on WhatsApp. Not having secure protocols for handling this data, or storing it haphazardly, is a major risk.
The Impact: Data breaches, privacy violations, iran whatsapp mobile phone number list severe reputational damage, and potential legal repercussions. This is a growing concern globally and within Bangladesh.
The Fix: Implement robust data encryption for any sensitive information exchanged. Store lead data securely in your CRM, not just on individual devices. Adhere to data minimization principles – only collect the data you truly need. Regularly audit your data handling processes to ensure compliance with privacy best practices.
Mistake: Overlooking the "Human Factor" in Data Errors.
The Nuance: Manual data entry after WhatsApp conversations, or agents making assumptions, can lead to inaccurate lead information in the CRM.
The Impact: Flawed personalization, irrelevant marketing messages, and inefficient sales outreach based on incorrect data.
The Fix: Automate data syncing between WhatsApp and CRM as much as possible. For manual entries, implement validation checks and provide agent training on data accuracy. Encourage agents to verify lead details during conversations.
Mistake: Inadequate Data Security and Privacy Practices.
The Nuance: Leads might share sensitive personal information or even payment details on WhatsApp. Not having secure protocols for handling this data, or storing it haphazardly, is a major risk.
The Impact: Data breaches, privacy violations, iran whatsapp mobile phone number list severe reputational damage, and potential legal repercussions. This is a growing concern globally and within Bangladesh.
The Fix: Implement robust data encryption for any sensitive information exchanged. Store lead data securely in your CRM, not just on individual devices. Adhere to data minimization principles – only collect the data you truly need. Regularly audit your data handling processes to ensure compliance with privacy best practices.
Mistake: Overlooking the "Human Factor" in Data Errors.
The Nuance: Manual data entry after WhatsApp conversations, or agents making assumptions, can lead to inaccurate lead information in the CRM.
The Impact: Flawed personalization, irrelevant marketing messages, and inefficient sales outreach based on incorrect data.
The Fix: Automate data syncing between WhatsApp and CRM as much as possible. For manual entries, implement validation checks and provide agent training on data accuracy. Encourage agents to verify lead details during conversations.