Choosing the best color for your buy button directly affects your conversion rate.
If you have an e-commerce business or work with online conversions , you've probably already asked yourself what the best color for the buy button is, right? Well, you should know that the format, size, location on the page and color of the CTA button directly influence conversions .
There is still a false consensus that the buy button should be green , since this is the color that generates the most sales. However, blindly believing this information can be a shot in the foot, since it is the combination of the above elements that will bring results.
Sounds confusing? Then keep reading and we’ll help canada phone number list you understand better!
The fight for attention
In Marketing, in general, what we are competing for is people's attention. In Digital Marketing, this maxim is even more important.
Leaving users with doubts, making the purchasing process complex, or even providing confusing information can kill your conversions.
Therefore, much more than beauty and personal tastes , your purchase button (and e-commerce , as a whole), needs to meet the requirements of form and function . In other words, the virtual store needs to deliver to the customer what they need with a great experience.
Applying this learning to the purchase button, it is essential that it is indisputably easy to find on the page . It seems like an obvious tip, but we have seen thousands of e-commerces that leave the button hidden, erased or “camouflaged” amidst thousands of other information.
The universal truth
From the block above, we learned that the purchase button needs to be easy to find on the page. Otherwise, it won’t matter what color it is, since it will be “hidden”.
Now, let’s move on to the next step: is there arguably a better color for the buy button?
We're sorry to disappoint you, but the answer is “no.”
People interpret colors differently . This applies to men vs. women, age groups, and even the context in which they are inserted. In other words, the same color can have different meanings when you are buying food or clothes.
In other words, this means that improving your e-commerce conversions by changing the color of the buy button is much more complex than finding a survey that gives you an answer.
Unfortunately, results vary greatly depending on your business and, most importantly, based on your personas and the rest of your website's design and visual identity.
The importance of contrasting color
Still, there are some proven effective parameters that will help you choose the best color for the buy button:
Your CTA needs to stand out
The more attention your buy button draws, relative to the rest of the page, the more likely people are to click on it.
So if your website has shades of blue, you don't want your button to be blue as well. Instead, you need to use a contrasting color , preferably one that hasn't been used anywhere else on your page.