6 strategies to improve SEO performance
Posted: Mon Dec 23, 2024 7:17 am
Quickly implement strategies to improve SEO and paid performance, as well as increase conversion.
Here at Coruja , we always advise our clients that the basics need to be done (and done well) before we move on to more advanced strategies. Improving SEO performance, for example, is something that requires some quick-implementation actions , but which are essential for the website.
Below, we will list some of these tasks that, in addition to contributing positively to SEO, will also help reduce costs on Google Ads , make the user experience more pleasant and improve website conversions as a whole.
6 ways to improve SEO performance
1. Write clear and objective titles
The title is the first thing a user sees when they access a canada phone number format website. In fact, the title appears before the person even clicks on the website; it is already present in the organic search results.
Think about this: if your website only had the page titles, would people be able to understand what your business is about? If you didn’t answer “yes,” then something is very wrong.
Use titles to highlight your unique features , work on your main keywords and make an impact on your users. All of this should be done objectively, as there is a limit to the number of characters that search engines will display in organic results.
2. Pay attention to H1, H2 and H3 tags
Improving SEO performance also involves paying attention to website subtitles . In programming, they are identified with the tags H1, H2, H3, and up to H6.
The tags have numbers for a reason, they reveal the hierarchy of importance of these headings. Also, the H1 is the main heading, so each page can only have ONE H1, but several H2s onwards.
Use subheadings to make reading more enjoyable for the user and organize the information.
3. Don't create duplicate content
One of the biggest mistakes you can make when it comes to SEO on your website is duplicate content. This applies to both the content and the page title and description attributes.
Here at Coruja , we use several tools that help us identify this duplication and correct it.
4. Use the right CTAs
This will improve your website's SEO performance and conversions. Not only the CTA text , but also the location where it appears on the website directly influences performance.
A well-located and appropriately designed CTA draws more attention and leads people to the desired action. And how do you know which is the best location and design? With lots of A/B testing and analysis!
5. Insert internal links into pages
When it comes to SEO, backlinks are often one of the first things to be discussed. However, many people forget that internal links are also important.
Here at Coruja , we always advise our clients that the basics need to be done (and done well) before we move on to more advanced strategies. Improving SEO performance, for example, is something that requires some quick-implementation actions , but which are essential for the website.
Below, we will list some of these tasks that, in addition to contributing positively to SEO, will also help reduce costs on Google Ads , make the user experience more pleasant and improve website conversions as a whole.
6 ways to improve SEO performance
1. Write clear and objective titles
The title is the first thing a user sees when they access a canada phone number format website. In fact, the title appears before the person even clicks on the website; it is already present in the organic search results.
Think about this: if your website only had the page titles, would people be able to understand what your business is about? If you didn’t answer “yes,” then something is very wrong.
Use titles to highlight your unique features , work on your main keywords and make an impact on your users. All of this should be done objectively, as there is a limit to the number of characters that search engines will display in organic results.
2. Pay attention to H1, H2 and H3 tags
Improving SEO performance also involves paying attention to website subtitles . In programming, they are identified with the tags H1, H2, H3, and up to H6.
The tags have numbers for a reason, they reveal the hierarchy of importance of these headings. Also, the H1 is the main heading, so each page can only have ONE H1, but several H2s onwards.
Use subheadings to make reading more enjoyable for the user and organize the information.
3. Don't create duplicate content
One of the biggest mistakes you can make when it comes to SEO on your website is duplicate content. This applies to both the content and the page title and description attributes.
Here at Coruja , we use several tools that help us identify this duplication and correct it.
4. Use the right CTAs
This will improve your website's SEO performance and conversions. Not only the CTA text , but also the location where it appears on the website directly influences performance.
A well-located and appropriately designed CTA draws more attention and leads people to the desired action. And how do you know which is the best location and design? With lots of A/B testing and analysis!
5. Insert internal links into pages
When it comes to SEO, backlinks are often one of the first things to be discussed. However, many people forget that internal links are also important.