marketing-personalization-pwc-research-1
By analyzing the answers to this question, we can see how customer loyalty and acquiring new target consumers, through more effective campaigns, are the main objectives of personalization.
In fact, 79% of respondents believe that personalization is an essential element in achieving their namibia cell phone number list marketing and customer experience objectives.
More specifically, personalizing the user experience is essential for:
– Increase customer satisfaction
Today, more than ever, competition is just a click away, and personalization can be the differentiator that can deliver unique and differentiated experiences, essential to maintaining a high level of customer satisfaction.
– Build customer loyalty and reduce churn rates
Increasing customer loyalty is essential because it is probably much less expensive to retain a customer over time than to attract a new one. Increasing customer lifetime value is a fundamental condition for being able to substantially improve your company's income statement and ensure its sustainability.