The relationship between consumer and seller has certainly changed over time and much of this change has occurred due to the endless amount of information a consumer can collect online during the initial phase of their purchasing process.
To sum up: if in the past the "information power" was entirely in the hands of the bolivia cell phone number list salesperson, today the situation has completely reversed and very often the potential customer arrives at the point of sale with product know-how superior to that of the seller.
However, the consumer's need to feel pampered and advised has remained unchanged.
A much more prepared and demanding customer needs to receive, in a point of sale, a very high service and added value – undoubtedly higher than in the past. If this does not happen, it is clear that it will become very easy prey for comparisons and online purchases based only on convenience.
If you don't find any added value in the store, what should be the reason to come back?
If you're interested in learning more about how consumers are changing their shopping habits, you can read our article on showrooming, webrooming, and mobile shoppers .